What I Do

  • These are my core services. You can work with them as stand-alone packages, or we can create a custom programme of works tailored to your needs. If you know what you want, that’s perfect. If not, it’s not a problem.

  • We can have a free discovery call to outline future outcomes and offer recommendations.

Content Strategy

Information Architecture

Community Design

Marketing Strategy

Knowledge Design

Content Operation

Get in touch to discuss working together.

Packages

Fractional Advisory

Best suited for business owners who are exploring or looking for guidance.

Can include

  • content operations

  • support and advice for team & leadership

  • content work

a 2-month minimum, or retainer
Starting at 2500 EUR with 70h/month

Website Starter Kit

Best suited for business owners who are currently running their business through a social media account, a newsletter or word-of-mouth, and would like to level up.

What’s included

Brand definition and guidelines

  • brand identity assets you can continue to use (logo, defined fonts, colours).

  • visual guidelines that will help you maintain a consistent visual tone on your online platforms.

  • voice and tone guidelines.

Starting at 1200 EUR
Website design and development

  • choose the best platform for your site (WordPress, Squarespace, Kirby, etc.).

  • define the information architecture and sitemap of your website.

  • research relevant keyword clusters and set optimisation guidelines.

  • write the content for each page of your website.

  • design and set up pages in your CMS.

  • optimise pages for search engines, and AI search agents like ChatGPT, Perplexity, Claude and others.

  • create call-to-actions and pay attention to the overall user experience.

  • setup a newsletter, so you can stay in contact with your audience on an owned platform.

Starting at 3000 EUR

Clarity Audit Kit

Best suited for business owners who already have an online presence, which includes a website, social channels and (optionally) a newsletter. This pack is perfect if you want to level up your online brand.

What’s included

Your online presence health check

  • reviewing your brand positioning and brand consistency across channels

  • a website experience audit

  • an SEO audit of your site

  • an audit of your social channels

Starting at 1800 EUR

Your website improvement blueprint

  • improve the user experience and call-to-action opportunities
    improve the overall SEO.

  • performance on search engines and AI chat search engines
    improve the technical web.

  • performance of your site (loading speeds, accessibility, etc.).

  • provide guidelines to build topical authority and plan your future content.

  • create and refresh content to better reflect your brand and increase your site’s visibility.

Starting at 3200 EUR

Social channels improvement blueprint

  • identify best-performing posts, formats and topics.

  • generate a 3-month content calendar to give you structure in what you post and when.

Starting at 1400 EUR

Community Starter Kit

Best suited for business owners who want to build a community for their product, services, or team.

What’s included

  • choose the best format for your community, including digital platforms.

  • moderation guidelines.

  • code of conduct guidelines.

  • community goals and values.

  • onboarding, retention, and activation strategies.

  • internal system for reporting and monitoring.

Starting at 1800 EUR

Community Expansion Kit

Best suited for business owners who want to grow their community.

What’s included

  • identify best-performing posts, formats and topics for the community

  • generate a community audit report

  • design processes for better collaboration between teams

  • design activities, knowledge bases, and partnerships to grow

Starting at 2200 EUR

Workshops

Suited for in-house teams or small groups that need a dedicated time to learn interactively.

What’s included

  • Presentation

  • Exercises

  • Take-away keynotes

Starting at 500 EUR

Get in touch to discuss working together.

Testimonials

Ben Steinberg
CFO, UpStack/ex-J.P. Morgan

“Daniel’s thoughtful leadership skills truly shine in his ability to recognise and navigate the complex interactions between departments and people. His inclusive approach to decision-making ensures that every new Community project is not only helpful for the members but also beneficial for the business as a whole. He consistently takes into account the opinions and perspectives of others, ensuring that every new community project benefits both the members and the business. His dedication to fostering a collaborative and supportive environment is remarkable, and I have no doubt that he will continue to be a valuable colleague to any team he is a part of.“

Ioana Sfarlea
Sr. Strategy Consultant

“I had the pleasure of working with Daniel, and I can say that he is a UX expert and a true people person. He has the unique ability to switch between UX knowledge and frameworks and implement them seamlessly into both online and offline communities. His valuable insights and expertise have contributed to the success of our projects.“

George Cretu
Founder/ ex UpStack's COO

Daniel is an exceptional leader who played a pivotal role in creating UpStack’s Community department from scratch. His innovative ideas and strategic vision helped build a thriving community that was integral to the success of the company. I highly recommend Daniel to anyone looking to establish a community-led company.