A creator-run small business wanted to build a community to connect couples, families and businesses with creative event services.
My services:
community design
content design
website design support
My client ran Matrimuse, an Instagram-based community where they promoted businesses that provided services in the event space, from decorations, music, venue, to catering and photography.
They were looking to take their engagement to the next level through a private community where vendors could engage, share best practices, and learn how to grow their own businesses.
My process
Community design
What value do we want the community to provide?
Who is it for?
How is onboarding set up?
How are members engaged?
What metrics are we monitoring?
Community ops
What platform are we using for the community?
What other tools are we using?
What are we automating?
What are the rules and guidelines by which the community functions?
Community growth
Where and how are we promoting the community?
How are members acquired?
How are we validating members?
Outcomes
The community was fully ready before launch.
it was set up in Circle
supported by guidelines
had onboarding flows and email automations prepared
had a calendar of events planned
had engagement and feedback loops embedded in how it would be moderated
had clear success metrics defined and monitored.