I bring coherence to content ecosystems to help communities and organisations thrive.
I'm a Content & Marketing Strategist, focused on Information Architecture, Community Design, Data Governance and knowledge economy.
I’m working as a consultant or fractional with SMEs, startups, and collectives. Find my services here. Check my portfolio here.
Bio
Daniel Prindii is a Content & Marketing Strategist, focused on Information Architecture, Community Design, Data Governance and knowledge economy.
He trained as an Art Historian specialising in the Italian Renaissance, and is passionate about Art, Medieval History, and Photography.
He has worked with cultural and coworking projects and product startups.
He has produced a cultural podcast with the Romanian National Radio and was the host of the book club created by Inclusiv- a member-supported newsroom.
He has been the Head of Community & People at UpStack, a team augmentation company. There, he built the Community & Marketing team of over 15 members, created the internal knowledge base, launched monthly community programs, and defined the entire onboarding process for a community of over 4,000 developers that ended up working with companies like Klarna, TaskRabbit and Vercel.
He has been a Fractional Head of Marketing & Community at Omnivore, an open-source ‘read it later’ product praised by TechCrunch and The Verge, and acquired by ElevenLabs.
Currently, he’s a founding partner at E&K Interactive Studio, where he helps clients develop their content ecosystems and discover new avenues of revenue.
“Collaborating with Daniel was a great experience. His tech knowledge and expertise in UX research allowed him to effectively translate community needs into a technological framework.”
Professional Experience
2018-Present
Fractional Content & Marketing Strategist.
Co-founder
E & K Interactive Studio Remote, EU
Through my company, I’m working as a consultant or fractional with SMEs, startups, and collectives.
The work includes: Information Architecture, social media strategy, content design, community building, research, discovery and information analysis; email marketing, onboarding sequences, and newsletters.
Clients include: ClujStartups, Iceberg+, Brainsource, Jazz Fan Rising Collective, West meets East concerts, and others.
Content Design, Marketing Strategy, Community Design
A creator-run small business wanted to build a community to connect couples, families and businesses with creative event services.
I helped them with:
community design
content design (onboarding sequences, email marketing, social calendars)
website design support
Community-Led Marketing
Marketing and UX Consulting
Throughout our collaboration, I supported them with:
product messaging
product content design
content marketing
website improvements and search engine optimisation
community design (onboarding, engagement, retention)
email marketing
social media management and influencer marketing
Designed and executed the Community department's strategic scale-up.
Managed, hired, mentored, and developed the community & content team.
Created the Community, Marketing, and Partnerships Rituals.
Redesigned the whole internal Information Architecture while adopting Notion as a Single Source of Truth for the company, resulting in a 30 % increase in the team’s autonomy of Data Governance.
Created the Employee Handbook, Code of Conduct, and onboarding/ offboarding processes.
Launched the Knowledge Hub- a database with the most important information for software engineers. The adoption rate was over 70% in the community.
Launched the Community’s monthly Circle meetings with guest speakers.
Set up operations for a community of over 3000 developers.
Created the Community Guidelines. Aligned the community metrics to the business goals.
Launched the monthly Community Newsletter with a constant open rate of over 50 % YoY.
Shifted the content team strategy to a more in-depth, researched content production and defined the Ideal User Personas.
2017-2020
Community Manager
Cluj Cowork On-site, Romania, EU
Responsible for the Cowork experience and brand awareness while growing the “9 to 5” occupancy by 40 % and the after-hours occupancy by 80 %.
Facilitated over 100 events and in-house retention projects.
Mentoring, consulting and support for startups and SMEs.
Created the online book club with over 70 members in partnership with Inclusiv.ro- an independent, crowd-sourced newsroom.
Managed the social media Channels. We were the first bookshop to create online communities in Romania, including on Instagram.
Organised and hosted over 500 in-person events.
I was responsible for client relations, CSR initiatives (including youth programs), and writer relations- including Nobel Prize Winners (Herta Müller, Mario Vargas Llosa).
Education
2018
Informal School of IT
On-site, Romania
UX Research & Design Training
2009-2012
Babes-Bolyai University
On-site, Romania
Art History, BA
2008-2011
Babes-Bolyai University
On-site, Romania
Journalism