A non-profit community for future founders, solopreneurs and startup teams.

My services:

  • engagement tactics

  • monetisation and event design

  • Information Architecture and Knowledge Bases

  • onboarding flows

  • website Information Architecture

  • team training

My client Cluj Startups approached me to help them create and launch a new community focused on early founders. The community will have a digital space, with paid and free tiers, and a physical office space with paid memberships.

They are a local non-profit that acts as a hub for entrepreneurs, service providers and funding for the Cluj area.

My approach

From the beginning I had my focus onto integrating the new community in the larger activities of the organisation. I looked at overlap areas, at ways of connecting the whole ecosystem and ways to cross-pollinate activities.

Community design

  • Who is it for?

  • How are members engaged?

  • What is the onboarding flow?

  • How can we integrate the community tools in the extend tech stack of the organisation?

  • How the Code of Conduct can cover both the digital and the physical space?

Information Architecture

  • How we design a knowledge base that is easy to use for new members?

  • How we integrate the knowledge base into the community flow and architecture?

  • How are we presenting the community onto organisation’s website?

Community growth

  • How can we integrate the community into organisation’s activities?

  • How we find a balance between the free and paid areas of the community?

  • How are we validating members?

Outcomes

The community was fully ready before launch.

  • A functional Discord server with dedicated channels for free and paid tiers.

  • A Code of Conduct that covers online activities and in-person activities.

  • An internal onboarding flow for the team to understand touch points with other systems

  • Guidelines and recommendations for updating the organisation’s website

  • Knowledge base in Notion, with dedicated channels in Discord. Both artefacts cover the organisation’s values, mission, access to resources and other information.

  • An onboarding training for the team, including Discord Information Architecture, content moderation and reporting.

  • Guidelines for events, newsletter, pricing strategy, community engagement and success metrics

Visuals