Professional Experience

2018-Present

E & K Interactive Studio

Co-founder. Community Designer, Marketing Strategist

Community-Led Marketing

Marketing and UX Consulting

2023-Present

Hardcover App

Fractional Head of Community & Marketing

Community-Led Marketing

Marketing and UX Consulting

2023-Present

Omnivore App

Fractional Head of Community & Marketing

Community-Led Marketing

Marketing and UX Consulting

2022-2023

UpStack

Head of Community & People

Designed and executed the Community department strategic scale-up.

Managed, hired, mentored, and developed the community & content team.

Created the Community, Marketing, and Partnerships Rituals.

Redesigned the whole internal Information Architecture while adopting Notion as a Single Source of Truth for the company resulting in a 30 % in the team’s autonomy of Data Governance.

Created the Employee Handbook, Code of Conduct, and onboarding/ offboarding processes.

Launched the Knowledge Hub- a database with the most important information for software engineers. The adoption rate was over 70% in the community.

Launched the Community’s monthly Circle meetings with guest speakers.

2021-2022

UpStack

Community & Content Manager

Set up operations for a community of over 3000 developers.

Created the Community Guidelines. Aligned the community metrics to the business goals.

Launched the monthly Community Newsletter with a constant open rate of over 50 % YoY.

Shifted the content team strategy to a more in-depth, researched content production and defined the Ideal User Personas.

2017-2020

Cluj Cowork

Community Manager

Responsible for the Cowork experience and brand awareness while growing the “9 to 5” occupancy by 40 % and the after-hours occupancy by 80 %.

Facilitated over 100 events and in-house retention projects.

Mentoring, consulting and support for startup-us and SMEs.

2020-2021

Inclusiv.ro Book Club

Host and Producer

Created the online book club with over 70 members in partnership with Inclusiv.ro- an independent, crowd-sourced newsroom.

2012-2017

Humanitas Bookshops

Cultural PR

Managed the social media Channels. We were the first bookshop to create online communities in Romania, including Instagram.

Organized and hosted over 500 events.

I was responsible for client relations, CSR initiatives (including youth programs), and writer relations- including Nobel Prize Winners (Herta Muller, Mario Vargas Llosa).

Education

2018

Informal School of IT, Romania

UX Research & Design Training

2009-2012

Babes-Bolyai University, Romania

Art History, BA

2008-2011

Babes-Bolyai University, Romania

Journalism

Qualifications

2020

Udemy.com

Complete Web & Mobile Designer: UI/UX, Figma