Professional Experience
2018-Present
E & K Interactive Studio
Co-founder. Community Designer, Marketing Strategist
Community-Led Marketing
Marketing and UX Consulting
2024-Present
Dalia's Book
Fractional CMO
Content Design, Marketing Strategy, Community Design
2024
Matrimuse
Fractional Community Designer
Content Design, Community Design
2023-2024
Hardcover App
Fractional Head of Community & Marketing
Community-Led Marketing
Marketing and UX Consulting
2023-2024
Omnivore App
Fractional Head of Community & Marketing
Community-Led Marketing
Marketing and UX Consulting
2022-2023
UpStack
Head of Community & People
Designed and executed the Community department strategic scale-up.
Managed, hired, mentored, and developed the community & content team.
Created the Community, Marketing, and Partnerships Rituals.
Redesigned the whole internal Information Architecture while adopting Notion as a Single Source of Truth for the company resulting in a 30 % in the team’s autonomy of Data Governance.
Created the Employee Handbook, Code of Conduct, and onboarding/ offboarding processes.
Launched the Knowledge Hub- a database with the most important information for software engineers. The adoption rate was over 70% in the community.
Launched the Community’s monthly Circle meetings with guest speakers.
2021-2022
UpStack
Community & Content Manager
Set up operations for a community of over 3000 developers.
Created the Community Guidelines. Aligned the community metrics to the business goals.
Launched the monthly Community Newsletter with a constant open rate of over 50 % YoY.
Shifted the content team strategy to a more in-depth, researched content production and defined the Ideal User Personas.
2017-2020
Cluj Cowork
Community Manager
Responsible for the Cowork experience and brand awareness while growing the “9 to 5” occupancy by 40 % and the after-hours occupancy by 80 %.
Facilitated over 100 events and in-house retention projects.
Mentoring, consulting and support for startup-us and SMEs.
2020-2021
Inclusiv.ro Book Club
Host and Producer
Created the online book club with over 70 members in partnership with Inclusiv.ro- an independent, crowd-sourced newsroom.
2012-2017
Humanitas Bookshops
Cultural PR
Managed the social media Channels. We were the first bookshop to create online communities in Romania, including Instagram.
Organized and hosted over 500 events.
I was responsible for client relations, CSR initiatives (including youth programs), and writer relations- including Nobel Prize Winners (Herta Muller, Mario Vargas Llosa).